Why SuccessionMatching?

High-Tech Results

Match with the perfect business buyer or seller using our unique compatibility algorithm.

Customizable Privacy Settings

Simple and easy-to-use privacy settings help you control who sees your information.

No Sales Commission

Owners can sell their businesses and farms commission-free.


Buy and Sell Businesses or Farms

Connect with Professionals who can assist You throughout the transition with everything from Accounting to Finding Financing.

Videos, Articles, and Resources to help with everything from Writing A Succession or Business Plan to Transitioning a Business.

Assistance from Economic Development Professionals who can give free advice.

How it Works

Signing up is free and fast. Become a member and browse our public resources, request a free consultation, and connect with our Preferred Partners.

Members who want to match with business buyers and/or sellers can create a listing and pay an annual fee or input a coupon code obtained through special programming. Our matching algorithm will then look for profile commonality and send connections requests to buyers and sellers based on member information.

Members control who they connect with and set their own profile and privacy options to allow secure and discreet site access. In addition to getting matched with compatible members, everyone who has created a listing will also have access to more resources and receive a welcome message from us with suggestions and next steps for their transition plan.

Buyers and Sellers can:
  • Access articles, resources, and special programming
  • Get a free 30 minute consultation with SuccessionMatching staff
  • Find service professionals
  • Create a listing

Our Membership Base


Members interested in purchasing a business or farm. Buyers can create listings to match with applicable owners who have posted a business or farm for sale.

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Members interested in selling their business or farm. Sellers can create listings to match with applicable members who are interested in purchasing a business or farm.

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Venture Capitalists

Members interested in purchasing more than one business. As a Venture Capitalist, you will go through a verification process and receive a concierge experience of the site.

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Succession Planning Professionals

Members whose services can help Buyers and Sellers during a business or farm transition. They include, but are not limited to, Accountants, Lawyers, Economic Development Officers, and Commercial Lenders. Please note that Succession Planning Professionals cannot browse listings, solicit business from, or advertise to, other members.

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Preferred Partners

Members who are Succession Planning Professionals and who have been vetted by SXNM as trusted partners. Our Preferred Partners provide 1st-rate service at competitive prices for our members. They also enjoy prominent promotion on the site, the ability to upload videos and articles with our members, and personal recommendations from SXNM to members who are actively searching for the assistance they provide. To become a Preferred Partner, you must first sign up as a Succession Planning Professional and then apply to become a Preferred Partner.

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Members who just want to look around or are not sure which membership category they belong to. These members have access to some resources and can connect with Preferred Partners only.

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Who We Are


Our mission is to provide the assistance required for successful ownership transitions that benefit all parties involved, ensuring farms and businesses in communities across North America continue to operate for generations to come.


As a business we strive to support the production, services, and economic health of cities, towns, and citizens in the following ways:

Education - raising awareness of succession planning importance and the steps involved.

Community - working with community partners to deliver personalized succession planning solutions.

Connections - creating networks of owners, entrepreneurs, succession planning professionals, and other organizations and individuals who can assist in business transitions.

Generations - helping business owners fulfill their plans for exiting their business, and empowering new entrepreneurs for long-term success.

Development - utilizing the most advanced technology and proven business practices to facilitate efficient and effective business transitions.



Our values are the guiding principles that direct our actions and interactions.

Efficacy - measuring our success in terms of our members’ success.

Efficiency - valuing our members’ time and money as much as they do.

Humility - knowing our area of expertise and including others to assist in theirs.

Reliability - helping our members throughout their succession journey.

Affordability - making our products and services available to everyone who needs them.

Alison Anderson


CEO & Founder

Alison has over ten years of experience working with small to medium size business as a lender, economic development officer and transition expert. Alison started the company after seeing a need in the market for a private way to transition businesses that is fair for the buyer, seller, and community.

Weybum, SK

Emiliano Villarreal


Product Development Advisor

As a Professor at the Austin Center for Design as well as a startup founder several times over, Emiliano brings his development and business knowledge to SXNM. He has been working closely with the SuccessionMatching team, and provides crucial insight to the website user experience as well as overall product management. He holds a Bachelors of Science in Advertising from the University of Texas at Austin.

Austin, TX

Chelsea Lees


Manager of Media Design and User Experience

Having run her own business and consulting for other small business owners in digital media for 4 years, she joined the team to lead the annual webinar summit. Her skills in communication management and willingness to learn different roles on multiple teams has made her an essential resource to both the team and our members. Chelsea’s background in communications stems from a diploma in Photojournalism that is bolstered with 2 BScs in Anthropology.

Calgary, AB

Krista Steighbour


Member Support Specialist

Krista works primarily with international buyers and internal data analytics. She grew up working in small businesses, making her attention to detail and vast knowledge of a variety of industries (from tourism to types of chickens) valuable assets to the team. In addition to her vast diversity in small business experience, Krista also holds a diploma in Tourism.

Calgary, AB

Etoile Perreault


Member Support

Etoile hails from rural BC where she grew up connected to small-town communities. She moved to Calgary and started her own business focused on Earthworks construction. It was through this endeavour that she realised a love of numbers and moved on to become a certified bookkeeper, which she used for several years as a consultant to small business owners. She enjoys working in particular with small business owners from small towns because she recognises the dedication and hard work they put into their businesses. With SuccessionMatching, she is able to further realise this path as she works to support members on their journey through business succession.

Calgary, AB


    Pipeline Company

    Really appreciate everything you've done for me so far. This is great!

    Seller Member

    Alison and her team are committed to helping small businesses successfully transition to the next owner, the next generation. We have felt the power of their conviction and talents, and the support they are giving us is amazing; we couldn’t have done this without them.

    Parul Neufeld

    The webinar series that were a part of the SuccessionMatching Community Project, provided a diverse range of topics that were very relevant and spoke to our broad business demographic. The quality of the information presented by subject matter experts added depth to the webinar series, making it worth the time of our business owners.

    Seller Member

    Alison and her team are committed to helping small businesses successfully transition to the next owner, the next generation. We have felt the power of their conviction and talents, and the support they are giving us is amazing; we couldn’t have done this without them.